2. Data Protection

Data Protection

Privacy Statement of

Bachmann electronic GmbH
Kreuzäckerweg 33
6800 Feldkirch, Austria

and all affiliated companies
(“we,” “us”) 

Whether you are an existing customer, are interested in our products and services, or are visiting our website www.bachmann.info for other reasons, your privacy and the integrity of your data are of the utmost importance to Bachmann. For this reason, all companies within the Bachmann Group (in particular Bachmann electronic GmbH, Bachmann Monitoring GmbH, and Bachmann Visutec GmbH) hereby provide the summary below. The following Q&A summarizes which data we collect, why we collect it, how it is processed, and the measures we have taken to protect its integrity.

1. Whose data and what categories of data do we process?

This Privacy Policy applies exclusively to the data of natural persons who contact us in any way, provided that the data can be associated with these individuals. We collect the following types of data:

  • Identification and contact information, such as first and last name, email and mailing address, phone number, etc.;
  • Information about interests and preferences related to our products and services;
  • Contract and billing data, or data derived from contracts concluded with customers;
  • Data regarding online behavior and preferences;
  • Audiovisual data, such as photos taken at trade shows and other events, video surveillance footage from one of our business premises, etc.;
  • Other categories of comparable data.

2. How do we process this data?

Collected data is stored, organized according to specific criteria, used, shared, disclosed, and, if necessary, deleted. These processes are either fully or partially automated. Processing also includes the provision and retrieval, comparison, or linking of collected data.

3. For what purposes is your data processed?

The purposes for processing collected data depends on how you engage with Bachmann (e.g., by visiting our website) or which goods and services you purchase from us as part of an existing business relationship. Possible data processing purposes include advertising and marketing, strengthening customer relationships, providing product information (including on social media), improving our range of goods and services, creating customized offers, fulfilling (pre-)contractual or legal obligations, protecting our business premises, and preparing for legal disputes.  

4. On what legal basis do we process your data, and how long is it stored?

You have voluntarily provided your data, and we process this data in accordance with your consent; furthermore, we process data to fulfill a (pre-)contractual or legal obligation or based on our legitimate interests. We do not store your data for longer than we need it for the respective processing purpose. Beyond that, we retain data for as long as we are required to do so by law.

5. To whom do we disclose your data?

Only Bachmann employees who require access to collected data to perform their tasks have access to it. Other employees cannot access your data. In addition, we occasionally share data with other companies within the Bachmann Group, as well as with government authorities, to the extent required by law. Finally, we also engage sales partners and external service providers, for example, to send out our newsletter; in all such cases, we ensure through contractual provisions that your data is processed only in accordance with this statement and applicable legal requirements.

6. What tools do we use for data collection?

We use cookies and other tools to analyze traffic on our website in order to efficiently collect and analyze relevant data. At the same time, we have implemented state-of-the-art measures to protect collected data from unauthorized access or manipulation, and have taken further measures within our organization to ensure that only employees who need this data to perform their role have access. We comply fully with all applicable laws.

7. What tools do we use to analyze your data?

We use analytics tools (cookies) to collect visitor behavior data on our website. You can find detailed information in our cookie settings. If you reject marketing or statistical cookies, no cookies from the providers listed below that require consent will be set, and no data will be transmitted to third parties. Regardless of this, we use our self-hosted analytics tool Matomo 67 to collect anonymized usage data that does not leave our infrastructure and cannot be used to identify individuals. This does not affect the functionality of our website.

Unless cookies are technically necessary, they are set only with your express consent in accordance with Section 165(3) of the TKG 2021. Your consent is managed via our consent management tool, through which you can adjust or revoke your selection at any time with future effect. We distinguish between technically necessary cookies and statistical and marketing cookies, which are used exclusively on the basis of your consent. Some of the services we use may transfer personal data to other countries, in particular to the United States; in such cases, the transfer is based on appropriate safeguards in accordance with Article 46 of the GDPR.

Even if you reject third-party cookies, cookies that are technically necessary will remain active during your session. However, these first-party cookies remain in your browser only for the duration of your visit to our website and are deleted immediately afterward. These cookies are essential for the functionality of our website and are never used for any other purpose.

In addition, we collaborate with the following partners for data collection and analysis:

Matomo

We use Matomo 67, an open-source, self-hosted software, to collect anonymous website usage data from www.bachmann.info. Visitor behavior data is collected to help resolve any technical issues and to measure the effectiveness of our website and marketing campaigns.

Matomo processes the following data:

  • Anonymized IP addresses, with the last two bytes of the IP address removed;
  • Referring websites or search engines and keywords;
  • Date, time, and duration of the visit;
  • Visitor country, region, and city;
  • Visitor device and software (including browser language);
  • Pages visited, including use of the search function and downloads;
  • Link clicks (internal and external);
  • Interactions with forms (excluding content).

Sulu Content Management System 

Our Sulu Content Management System uses a functional cookie that allows content to be saved in a personal watchlist across sessions. This cookie is a technical requirement of this feature and is used exclusively for this purpose. Separate consent is therefore not required under Section 165(3) of the TKG 2021.

Google Ads (Remarketing & Conversion Tracking)

We use Google Ads, a service provided by Google Ireland Ltd., Ireland, to measure the effectiveness of our advertising campaigns and to retarget users with relevant advertising material. We use the following features:

  • Remarketing: Enables us to display targeted adverts our website visitors on other websites.
  • Conversion Tracking: Determines if a visitor has performed a specific action on our website (e.g., contacting us or downloading a file) after clicking on an advert.
  • Conversion Linking: Connects conversion data from various Google services to improve measurement accuracy.

As part of this processing, cookies may be set, and personal data - in particular usage and interaction data - may be collected and transferred to the United States. The data transfer is based on appropriate safeguards, in particular the EU-U.S. Data Privacy Framework. The use of remarketing and conversion tracking is based exclusively on your consent in accordance with Article 6(1)(a) of the European General Data Protection Regulation (GDPR) in conjunction with Section 165(3) of the TKG 2021. For more information, please see Google’s Privacy Policy (https://policies.google.com/privacy).

Google Tag Manager

We use Google Tag Manager, a service provided by Google Ireland Ltd., Ireland, to centrally manage and control tracking and analytics tools. Google Tag Manager does not set any cookies and does not process any personal data; however, it enables the integration and triggering of other services. Usage is based on our legitimate interest in efficient technical administration (Article 6(1)(f) of the GDPR). If analytics or marketing services are activated via Tag Manager, this is done exclusively with your consent.

Salesforce Account Engagement (Marketing Tracking)

We use Salesforce Account Engagement (formerly Pardot), a service provided by Salesforce, Inc., USA, to analyze the behavior of website visitors and tailor our marketing activities to their needs. In doing so, cookies may be set, personal data may be processed, and such data may be transferred to the United States. Use of this service is based exclusively on your consent in accordance with Article 6(1)(a) of the GDPR in conjunction with § 165(3) of the TKG 2021. Data transfer is based on appropriate safeguards, in particular the EU-U.S. Data Privacy Framework.

Google reCAPTCHA

To protect our online forms from misuse, we use Google reCAPTCHA, a service provided by Google Ireland Ltd., Ireland. This service analyzes user behavior to detect and prevent automated access and is necessary for the secure operation of our website. Because this data processing is based on our legitimate interest (Article 6(1)(f) of the GDPR), separate consent is not required pursuant to Section 165(3) of the TKG 2021.

LinkedIn Insight Tag

We use the LinkedIn Insight Tag, provided by LinkedIn Ireland Unlimited Company, Ireland, to analyze the effectiveness of our advertising campaigns and to target users with relevant content. Website visitor data is processed and transmitted to LinkedIn. If you are logged in to LinkedIn, this data may be associated with your user account. Processing is carried out exclusively based on your consent under Article 6(1)(a) of the GDPR in conjunction with Section 165(3) of the TKG 2021. Bachmann and LinkedIn are jointly responsible for certain processing operations under Article 26 of the GDPR.

YouTube

We use YouTube videos (YouTube LLC, a service provided by Google Ireland Ltd., Ireland) on our website to provide you with multimedia content. When you play an embedded video, a connection is established with YouTube’s servers, during which your IP address as well as browser and device information are transmitted. YouTube may set cookies on your device in the process. The loading of YouTube content and the setting of the associated cookies occur exclusively with your consent (Article 6(1)(a) of the GDPR in conjunction with Section 165(3) of the TKG 2021). Without your consent, no video will be loaded and no connection to YouTube will be established. Data transfer to the United States is based on the EU Standard Contractual Clauses (Article 46(2)(c) of the GDPR). Further information: https://policies.google.com/privacy

8. Use of Social Media Plugins

The website www.bachmann.info uses social media plugins (e.g., from Facebook, X, Instagram).

  • Facebook Plugin
    This website contains Facebook elements provided by Meta Platforms Ireland Limited (Meta). When activated, a connection to Facebook is established, and your IP address is transmitted. If you click the Facebook button while logged in, Facebook can associate your visit with your account. We do not have access to the content of the transmitted data. Bachmann and Meta are jointly responsible for data processing under Article 26 of the GDPR. Data transfer to the U.S. is based on the EU’s Standard Contractual Clauses. For more information, please see Facebook’s Privacy Policy (https://www.meta.com/at/legal/privacy-policy/).
  • Instagram Plugin
    This website uses Instagram features provided by Meta Platforms Ireland Limited (Meta). When activated, a connection to Instagram is established, and information about your visit is transmitted. If you are logged into Instagram, you can link content, which will associate it with your account. Bachmann and Meta are jointly responsible for data processing in accordance with Article 26 of the GDPR. For more information, please see Instagram’s Privacy Policy (https://www.meta.com/at/legal/privacy-policy/).

9. Newsletter and User Behavior Analysis

If you subscribe to the newsletter offered on our website, we process your email address as well as the information necessary to verify that you are the owner of the provided address and have consented to receiving the newsletter. Additional data is collected only on a voluntary basis.

Processing takes place within the companies of the Bachmann Group and serves exclusively to send the newsletter and to continuously improve our information. The legal basis is your consent under Article 6(1)(a) of the GDPR, in conjunction with Section 174(3) of the TKG 2021. You may revoke this consent at any time via the unsubscribe link at the end of each newsletter email or by sending a message to privacy@bachmann.info.

To analyze and optimize our communications, we evaluate the behavior of newsletter recipients. To this end, we use web beacons, which allow us to determine whether an email has been opened and which content is of interest. In addition, technical information such as the time of access, the browser used, or the IP address is processed.

Furthermore, interactions from email campaigns are transmitted in anonymized form to our web analytics system for statistical analysis. This process serves exclusively to improve our content and offerings.

This analysis is based on our legitimate interest in user-friendly and efficient communication (Article 6(1)(f) of the GDPR) or - where necessary - on your consent. It is not technically possible to separately opt out of newsletter tracking; in this case, you must unsubscribe from the newsletter.

Your data will be stored until you unsubscribe from the newsletter. After unsubscribing, your email address may be stored in a block list to prevent future mailings. This is done based on our legitimate interest.

10. Marketing to existing customers

If we have received your email address in connection with the purchase of goods or services, we reserve the right to send you information about similar offers. This is based on our legitimate interest in maintaining the customer relationship. You can revoke this consent at any time by using the unsubscribe link at the bottom of each newsletter email or by sending a message to privacy@bachmann.info.

11. What are your rights?

Your rights are governed by the GDPR and the relevant national regulations (e.g., the Austrian Data Protection Act or the German Federal Data Protection Act). Under the GDPR, these rights include the following:

  • Right of access (Article 15),
  • Right to rectification (Article 16),
  • Right to erasure (Article 17),
  • Right to restriction of processing (Article 18),
  • Right to data portability (Article 20),
  • Right to object (Article 21).

Previous consent may be revoked at any time by sending notice in writing to privacy@bachmann.info. Please note that revoking consent does not affect the legality of data processed prior to the revocation. Furthermore, revocation is not permitted in certain cases, such as when data processing is carried out in fulfillment of a legal obligation. 

12. Right to Object under Article 21 of the GDPR

If the processing of your personal data is based on Article 6(1)(e) or (f) of the GDPR, then you have the right to object at any time, on grounds relating to your particular situation, to the processing of your data, including profiling. If your personal data is processed for direct marketing purposes, you have the right to object to such processing at any time. You are considered a recipient of direct marketing if you have previously subscribed to the newsletter. This also applies to profiling related to direct marketing. Once you have objected, your personal data will no longer be used for direct marketing (objection pursuant to Article 21(2) of the GDPR).

13. You’d like to apply for a job - what happens to your data?

We welcome every application, whether it reaches us by mail, email, or through the application portal on our website. The data provided during the application process is treated with the same care as all other personal data and is stored in a database system with restricted access.

Furthermore, we assure you that this data will be made available exclusively to employees of the central and/or local HR department as well as to the relevant potential line manager(s). Please note that the central HR department also acts as a service provider for the companies of the Bachmann Group and, therefore, it may be necessary to forward this data internally under certain circumstances. By submitting your application materials, we assume that you consent to us retaining the data for future hiring purposes; automatic deletion will occur in accordance with legal requirements. 

14. Who can you contact?

If you have any questions or other concerns regarding data protection, you can contact the Bachmann Group’s Data Protection Manager; please use the following email address: privacy@bachmann.info.

The Data Protection Manager will address your concern promptly or, if necessary, inform you of the expected timeframe for resolution. Alternatively, and in addition, you may contact the relevant (national) data protection authority.

15. Can you rely on the content of the Privacy Policy?

Yes, although we reserve the right to update the Privacy Policy (for example, due to technical developments or changes in the legal landscape). You can find the most current version on the website www.bachmann.info under the Privacy menu. 

Feldkirch, June 2026